Wishlists are useful.

But they are not money.

A wishlist usually means:

“I might care later.”

Not:

“I will buy on day one.”

That difference matters.

⚠️ Common mistake:

A dev sees growing wishlists and stops marketing.

But wishlists still need momentum:

better trailer, better demo, better page, better timing, better audience fit.

✅ Use wishlists as a signal, not a promise:

- track if your hook gets attention

- compare spikes with marketing actions

- improve your Steam page when growth slows

- use demo feedback to make the game easier to understand

- keep promoting before and after launch

🎯 Rule to remember:

Wishlists show interest.

They don’t replace marketing.