📊 Stop guessing where your players come from
If you share the same Steam link everywhere, you learn almost nothing.
Create a separate UTM link for each source:
- YouTube
- Reddit
- X
- Discord
- newsletters
Steam can then show which links brought visits, wishlists, and purchases.
✅ Do this today:
- create 3 tracked links
- use each link in one specific place
- compare the results
- stop investing time in sources that bring clicks but no action
🎯 Rule to remember:
Traffic shows who clicked.
Conversions show what actually worked.
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