🛒 Steam, Epic, or itch io? Choose by goal
Different stores solve different problems.
Steam
Use it for a full PC launch setup:
store page, wishlists, festivals, community features, and built-in analytics.
Epic Games Store
Worth considering when revenue share matters.
Developers currently keep 100% of the first $1M in annual net revenue per product, then 88%.
itch.io
Useful for prototypes, game jams, early builds, and limited playtests.
Creators can choose how much revenue share goes to itch.io.
⚠️ Common mistake:
Choosing a store only by its revenue cut.
🎯 Rule to remember:
A better percentage means little if the store does not fit your audience or launch plan.
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