Marketing Skills Alliance (MSA)

Marketing Skills Alliance (MSA) 

Science-Based Marketing Competency Assessment

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🎯 MIDDLE LEVEL ASSESSMENT


Dear Boosty Community,
If you're reading this, you already know that marketing is full of opinions, buzzwords, and self-proclaimed "experts." But how do you know if YOU really understand the principles that drive growth?
That's exactly what the Middle Level Assessment is designed to answer.
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🧠 WHAT WE TEST
We don't ask multiple-choice questions. We don't test memorization.
We present 15 real-world calculation cases drawn from marketing science research — from Ehrenberg-Bass, IPA, WARC, and System1. You'll need to:
• Calculate media effectiveness and budget scaling
• Analyze consumer behavior data
• Apply power laws and attribution models
• Interpret confidence intervals and statistical significance
• Solve practical problems in media planning, product growth, and brand strategy
All answers are open numerical input — no guessing. No tricks.
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🎯 HOW SCORING WORKS
Each case is scored based on accuracy:
Deviation ≤ 30% → 3 points
Deviation ≤ 60% → 2 points
Deviation ≤ 90% → 1 point
Deviation > 90% → 0 points
Maximum score: 30 points (3 points × 15 cases).
If you reach 30 points early, the test auto-completes with the highest M10 grade.
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🏆 YOUR CERTIFICATE
After completion, you'll receive:
• A PNG certificate with your full name, grade (M0–M10), and verification ID
• A detailed competency analysis showing strengths and blind spots
• A personalized development roadmap
• Option to be listed in the MSA Open Registry of verified professionals
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📌 HOW TO PARTICIPATE
1. Subscribe to Tier 1 (Middle Level Assessment Access) on this Boosty page
2. I will send you the assessment link and instructions via Boosty direct message within 24 hours
3. Complete the test (30 minutes) — you can pause and resume
4. Receive your certificate and results instantly
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💬 WHAT OUR COMMUNITY SAYS
"The Middle test showed me exactly where my assumptions about media planning were wrong. I got M8 and immediately applied the learnings to our Q4 budget. CPA dropped 22%."
— Dmitry S., CMO, E-commerce
"I've been in marketing for 12 years. This was the first time I got an objective assessment of what I actually know versus what I just think I know."
— Anna T., Brand Director
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❓ FAQ
Q: How long does the test take?
A: 30 minutes maximum. Most participants finish in 15–25 minutes.
Q: What if I don't reach 30 points?
A: Your grade will be M0–M9 based on your score. We provide detailed feedback and a development plan to help you improve.
Q: Can I retake the test?
A: Yes — subscribers get unlimited retakes within the subscription period.
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Ready to validate your marketing calculation skills?
👉 Subscribe to Tier 1 now
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Support the Movement

$1.34 per month
Help us build a global standard for marketing competency – independent, science-based, and free for all specialists. If you share this vision, support our non‑profit initiative with any contribution. No perks, no obligations – just a simple way to say "I'm part of this." Every contribution fuels our work. Thank you for being part of the change.

🎯 TIER 1 — MIDDLE LEVEL ASSESSMENT

$13.4 per month
Full access to the 15-case calculation test + verified M0–M10 certificate
WHAT YOU GET:
• 15 practical calculation cases based on marketing science
• Open numerical entry tasks
• Dynamic scoring based on accuracy
• Immediate results with verified Middle Certificate (PNG)
• Detailed competency analysis
• Personalized development recommendations
• Option to join the MSA Open Registry
Subscribe to validate your marketing calculation skills.

🏆 TIER 2 — SENIOR LEVEL VERIFICATION

$67 per month
Expert review of your portfolio + verified S1–S10 Senior certificate + 1-on-1 consultation
WHAT YOU GET:
• Expert review by MSA Expert Council (5–7 days)
• Senior Certificate (S1–S10 grade) with QR validation
• Listing in the MSA Open Registry
• Personalized feedback and recommendations
Apply to verify your Senior-level expertise.
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