Marketing Skills Alliance (MSA)
Science-Based Marketing Competency Assessment
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About
What we do: MSA provides a unified, evidence-based standard for evaluating marketing professionals — from Junior to Senior. Our assessments are built on research from the world's leading marketing science institutions: Ehrenberg-Bass Institute, IPA, WARC, and System1. We don't test opinions. We test understanding of proven principles.
Why we exist: The marketing industry has no objective quality bar. Anyone can call themselves an "expert" after a few years of experience — regardless of whether they actually understand what drives growth. This hurts businesses, investors, and talented professionals who are overlooked because they don't have the right network or a polished presentation.
Our mission: To create a global, transparent standard that separates real competence from charisma, showmanship, and empty credentials.
What we offer here:
- ✅ Junior Level Assessment — free and open to everyone (available on our website)
- 🎯 Middle Level Assessment — paid access via Boosty subscription
- 🏆 Senior Level Verification — paid case study review via Boosty subscription
🎯 MIDDLE LEVEL ASSESSMENT
Dear Boosty Community,
If you're reading this, you already know that marketing is full of opinions, buzzwords, and self-proclaimed "experts." But how do you know if YOU really understand the principles that drive growth?
That's exactly what the Middle Level Assessment is designed to answer.
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🧠 WHAT WE TEST
We don't ask multiple-choice questions. We don't test memorization.
We present 15 real-world calculation cases drawn from marketing science research — from Ehrenberg-Bass, IPA, WARC, and System1. You'll need to:
• Calculate media effectiveness and budget scaling
• Analyze consumer behavior data
• Apply power laws and attribution models
• Interpret confidence intervals and statistical significance
• Solve practical problems in media planning, product growth, and brand strategy
All answers are open numerical input — no guessing. No tricks.
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🎯 HOW SCORING WORKS
Each case is scored based on accuracy:
Deviation ≤ 30% → 3 points
Deviation ≤ 60% → 2 points
Deviation ≤ 90% → 1 point
Deviation > 90% → 0 points
Maximum score: 30 points (3 points × 15 cases).
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Support the Movement
$1.33 per month
Help us build a global standard for marketing competency – independent, science-based, and free for all specialists. If you share this vision, support our non‑profit initiative with any contribution. No perks, no obligations – just a simple way to say "I'm part of this." Every contribution fuels our work. Thank you for being part of the change.
🎯 TIER 1 — MIDDLE LEVEL ASSESSMENT
$13.3 per month
Full access to the 15-case calculation test + verified M0–M10 certificate
WHAT YOU GET:
• 15 practical calculation cases based on marketing science
• Open numerical entry tasks
• Dynamic scoring based on accuracy
• Immediate results with verified Middle Certificate (PNG)
• Detailed competency analysis
• Personalized development recommendations
• Option to join the MSA Open Registry
Subscribe to validate your marketing calculation skills.
🏆 TIER 2 — SENIOR LEVEL VERIFICATION
$67 per month
Expert review of your portfolio + verified S1–S10 Senior certificate + 1-on-1 consultation
WHAT YOU GET:
• Expert review by MSA Expert Council (5–7 days)
• Senior Certificate (S1–S10 grade) with QR validation
• Listing in the MSA Open Registry
• Personalized feedback and recommendations
Apply to verify your Senior-level expertise.