Marketing Skills Alliance (MSA)
Science-Based Marketing Competency Assessment
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About
What we do: MSA provides a unified, evidence-based standard for evaluating marketing professionals — from Junior to Senior. Our assessments are built on research from the world's leading marketing science institutions: Ehrenberg-Bass Institute, IPA, WARC, and System1. We don't test opinions. We test understanding of proven principles.
Why we exist: The marketing industry has no objective quality bar. Anyone can call themselves an "expert" after a few years of experience — regardless of whether they actually understand what drives growth. This hurts businesses, investors, and talented professionals who are overlooked because they don't have the right network or a polished presentation.
Our mission: To create a global, transparent standard that separates real competence from charisma, showmanship, and empty credentials.
What we offer here:
- ✅ Junior Level Assessment — free and open to everyone (available on our website)
- 🎯 Middle Level Assessment — paid access via Boosty subscription
- 🏆 Senior Level Verification — paid case study review via Boosty subscription
Subscription levels3
Support the Movement
$0.13 per month
Help us build a global, science-based marketing standard. For just $1/month, you unlock all English and Spanish content and support our independent initiative. Cancel anytime. No hidden fees, just pure insights. Join the movement and fuel our work. Thank you for being part of the change!
🎯 TIER 1 — MIDDLE LEVEL ASSESSMENT
$12.8 per month
Full access to the 15-case calculation test + verified M0–M10 certificate
WHAT YOU GET:
• 15 practical calculation cases based on marketing science
• Open numerical entry tasks
• Dynamic scoring based on accuracy
• Immediate results with verified Middle Certificate (PNG)
• Detailed competency analysis
• Personalized development recommendations
• Option to join the MSA Open Registry
Subscribe to validate your marketing calculation skills.
🏆 TIER 2 — SENIOR LEVEL VERIFICATION
$64 per month
Expert review of your portfolio + verified S1–S10 Senior certificate + 1-on-1 consultation
WHAT YOU GET:
• Expert review by MSA Expert Council (5–7 days)
• Senior Certificate (S1–S10 grade) with QR validation
• Listing in the MSA Open Registry
• Personalized feedback and recommendations
Apply to verify your Senior-level expertise.