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Suji Yadav

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I have over eight years of experience as Digital Marketing Strategist. During my professional career, I have made over 110 online marketing plans for most reputable brands in the world.

Why are coupons good for business?

Coupons are a quick and easy way to make your business more appealing and bring in new customers in a market with a lot of competition. Experts say that business owners, especially those with small brands, may find it hard to decide, since giving discounts on purchases all the time won't help them make money. On the other hand, these experts say that brands that offer coupons and deals have a competitive edge because discounts are one of the main reasons why customers will come back to your store again and again.
Most discount coupons are seen by customers online, through emails, texts, websites, mobile apps, and other ways. Customers can use digital media to help them decide which brand to buy when they are planning their shopping trips. Even though coupons are the most important thing that affects a brand, not all businesses can deliver them well, which can lead to big brand losses. Here are some of the pros and cons of using coupons, as well as things you should stay away from. 
Today, technology has the biggest effect on people's lives because it makes it possible to do so many things. This makes it easier for people to work or socialise. People can now work and shop online from the comfort of their own homes. This is much cheaper than working in supermarkets. Online shopping is more fun when you use coupons because they offer more than just lower prices. 
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What you can gain by letting your customers know about sales

The success of your small business depends on your ability to draw in new customers while keeping the ones you already have. However, it can be challenging to figure out which marketing strategies will attract the most customers and yield the best returns for your business. Coupons with deals and discounts are a common way for businesses to set themselves apart from the competition, bring in new customers, and thank loyal customers.
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The Success of Coupon-Based Marketing for Companies

Even in India, a major online retailer has implemented a classic case study of coupon marketing (name not to be disclosed). In 2021, the company's founders established a standalone operation. About 15,000 coupons were purchased in just the first three days. 
Only with clever coupon marketing strategies is it possible to reach those kinds of numbers in the Indian market. So, what exactly was the point? They began as a company focused on coupons and quickly expanded to include referral programmes for many of the products they offered. They also used coupon marketing effectively for other promotional events, such as their "Get your first deal free" offer.
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How can you benefit from giving your customers coupons?

As a small business owner, you need to find and keep customers to keep your business going. But it can be hard to figure out which marketing strategies will reach the most people and give your business the best results. Many companies use the same strategy to set themselves apart from the competition, attract new customers, and thank loyal customers: they offer deals and discounts in the form of coupons.
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Use Coupons to Save More Money Online

We'd all like to get our hands on the highest-quality items possible, but only a few of us have the disposable income to do so. If you're anything like me, you probably also look for limited quantities or coupons to save money on otherwise expensive special-needs items.
How humble do we look?
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