Fred Pearson
Fred Pearson
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May 04 2022 20:15


So, you're posting gorgeous images on Instagram, writing witty captions and using Plann to make sure that your feed is on point. Yet, you feel like your posts are attracting crickets, and that nobody is actually consuming your stunning content.
The good news isthat when you're already making great content that you can share, then congratulations -- you're already on track for success! There's another component to the Instagram puzzle hashtags!
Hashtags' power
Hashtags are like the road signs that direct people to the Instagram profile! Consider them your own Google keywords that allow people to discover your profile. They can increase your visibility to those who aren't following you and allow you to be part of more conversations online.
But, understanding the best way to locate Instagram hashtags that are appropriate is among the most significant pain points and where many users become confused. What hashtags should you be making use of? Should you be placing hashtags in captions or in your posts? What are the best ways to determine what ones to put in your captions, so that you can make you visible to your ideal viewers.
Never fear, we're here to assist you in navigating this maze of hashtags so you can select the right ones to get your posts noticed by the most relevant people.
How many hashtags can you use to use hashtags on Instagram?
Instagram allows for 30 hashtags that can be used for each post. We strongly suggest using all 30 -- because this will allow you to reach a larger audience. It might seem like an amount but the more hashtags you use, the more viewers you will get for your posts!
There's no hard and fast rule to whether you should put these captions in your captions or in the first comment. It may look better when you first post a comment, however, it's easier to plan ahead in your caption.
Change it up with hashtag collections
But, you don't wish to make the same 30 hashtags time and again! Not just does the Instagram algorithm is said to be unfavorably impacted by doing so however, it also means that you'll likely be constantly attracting the same crowds.
It's crucial to keep your content fresh and keep mixing your hashtags. The most effective method to accomplish this is to use Hashtag sets!
In Plann you can build smaller hashtag collections which you can select and use each time you publish to reach your goal of 30 hashtags. We recommend using around 5-10 hashtags per set, which is in the same direction as your themes for strategy (which you can set in the'strategy' area of Plann.)
In other words, you may have a hashtag you've set up for your thought leadership posts as well as one for inspiration, another for education , and all that! Perhaps, for instance you're a blogger for beauty and you have your own individual strategy prompts that you have that you have set up in Plann -- such as beauty inspiration healthy skin positive for acne, and so forth. You'll have hashtag sets that you have saved in Plann within those categories that you simply add to your captions with the click of a button.
How do you find the most relevant Instagram hashtags to utilize
How should you approach finding hashtags that you can use in the content you post on Instagram posts? The best place to start is to really think about the kind of content your potential audience will be looking for.
It's a good idea to think about selling products for cats, and your customers are cat owners and cat-lovers. The best place to begin is to use the hashtag #cats however, as we'll cover in the following section, this could be too high-competition. Thus, it's a good idea to search for related hashtags with it.
The way you do this is by heading to your Instagram feed and typing "cats" in your search bar. This will open the dropdown menu for similar hashtags to that search phrase, as well as how many posts they've featured in.
It is also possible to take the search one step further by selecting any hashtag within the list. Then, you'll see a second set of hashtags suggested on right at the very top as illustrated in the image below. This is a great base for building your hashtag collections together. Plann together!
Another strategy for researching hashtags is to look through Instagram accounts Instagram accounts of people in your industry, to determine the hashtags they're using, and use them to create your own.
Size is important
Hashtags are somewhat of an Goldilocks situation. It is best not to choose ones that are too big or smallinstead, you want to use a mix of small-to-medium competitors which are just right. If you're using hashtags which aren't popular enough (think millions of mentions) it could result in your content getting buried in a sea of posts and nobody seeing it. However, if using hashtags that are special and specific that they only have a handful of mentions, it's unlikely anyone will ever search for it.
To determine the amount of images posted using a particular hashtag, simply type the word you'd like to use as a hashtag into Instagram's search bar on Instagram. Then check the number under the hashtag, as shown in the picture below. This number indicates how many posts using this hashtag are being posted on Instagram currently.
What's the best dimension for a hashtag?
To get people very interested in your posts It is recommended to find Instagram hashtags that are under 500k posts (unless there is a greater following or a really involved audience, then look into using larger hashtags). Also, don't hesitate to including some that are just 20,000 or less -- these can really be the perfect spot for users who are super-engaged.
Another reason for you to locate Instagram hashtags in the middle of the spectrum and smaller hashtags is their visibility. If someone conducts an search on Instagram, the most popular images sit in the Top Posts section. The rest of the photos are arranged chronologically in Most Recent, as shown in the photo below.
"If the hashtag contains millions of images such as #beach then any photo not
making it to the top of the page will rapidly slide down the page to being buried in seconds."
Let's suppose you took a photo of the beach in Santorini. Your photograph would have much more of a chance of being able to make it to the top spot of Top 9, if you use the hashtag #santorinigreece, which has under 100,000 photos within it, and not #beach.
Make sure you know!
Let's be a little more clever with those hashtags. If you're a style stylist, you'd probably be tempted to use the hashtag 'fashion'. However, with over 350,000,000 hits on Instagram and more, you're aware your photo will be seen in a matter of seconds on the first page of results for #fashion. Instead, we can be strategic and niche down a bit according to your company and the image that you post.
Just under #fashion, you will find #fashionstylist , which has just over two million post. Much better. Post your picture and you'll be able to get a lot of comments and people will know you're an expert in fashion.
However, we could do better. You can think of other keywords you could use in your business. If for example, you'd like to encourage your followers to follow you with fashionable new trends and a great hashtag to consider is #winterstyle or #springstyle depending your location. At nearly 500,000 hits in Instagram with these two hashtags you're more likely to get noticed there than on #fashion. However, you're able to really find out the things your customers are searching for. Hurray! Now you can build your list of hashtags and select hashtags that truly define your company and product.
Another strategy for moviedle researching hashtags is to look through Instagram accounts Instagram accounts of people in your industry, to determine the hashtags they're using, and use them to create your own.
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The main purpose of hashtags on Instagram here is to help users find relevant content (photos) and find new users to follow, thereby helping you reach a larger audience. drift boss
Use hashtags that are specific to your niche to attract a more targeted audience. For example, incredibox if you are a fitness influencer, use hashtags like #fitnessmotivation, #fitlife, or #healthylifestyle.
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Hashtags play an important role, it's like a signpost directing people to Instagram profile instead of fleeing the complex
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