Дорогие друзья, всем привет! Многие клиенты и подписчики просили меня приоткрыть завесу тайны и посмотреть, что же входит в рассылку и как выглядит каждое конкретное письмо с шаблонами. Что поделать, на Бусти никакого пробного периода подписки не бывает 🥲 

Доступ к этому письму никогда не закроется, оно будет доступно бесплатно по этой ссылке. Как и любое другое письмо в нашей подписке, оно составлено мной лично на основе реальных писем с измененными личными данными, и проверено 2 носителями английского языка. Все авторы этих писем (включая меня саму) поступили на свои европейские или американские программы и получили гранты, то есть у вас в руках – выжимка самых успешных писем, которые ТОЧНО сработали.

Я буду невероятно рада, если вы поделитесь этим письмом с теми, кому поступление в зарубежный вуз и получение гранта может оказаться полезным. И, конечно, я буду рада еще больше, если это письмо покажет вам весь объём и качество материала, которое входит в рассылку, и мотивирует вас оформить ежемесячную подписку. Выбрать подходящий тариф вы можете на моей странице https://boosty.to/misscommunication в разделе “уровни подписки” в правой части экрана.

При написании мотивационного письма (оно также часто принимает форму эссе) для поступления в иностранные ВУЗы вам в первую очередь нужно научиться четко формулировать и описывать свои достижения. Поэтому перед составлением самого текста вам нужно проделать большую предварительную работу и собрать как кирпичики Лего все свои профессиональные, академические и бизнесовые ачивки. Работа с текстом будет строиться именно на основе этого конструктора.

К этому нужно добавить “кирпичики” из ресерча, который вы провели про конкретно этот ВУЗ, эту программу, эту страну, этот город и этот преподавательский состав. Как и при поиске работы, критически важно в мотивационном письме подчеркивать, почему вы хотите попасть именно сюда. Никакой ценности в одинаковых эссе/письмах не будет, и эффективность у такого подхода стремится к нулю.

Когда предварительная работа проделана, нужно собрать и описать это все в единый, складный текст, делая упор на те ценности, которые близки вашим иностранным коллегам из приёмной комиссии. Как раз здесь и пригодятся готовые шаблоны.

Мотивационное / cover письмо для поступления в иностранный МВА – это четко структурированный текст, каждый абзац в котором должен отвечать на конкретный вопрос. Эти вопросы могут быть написаны напрямую в самом задании, а могут и не быть. В таком случае нужно представить себе, какие вопросы могут возникнуть в голове у приемной комиссии. Это может звучать странно, но на самом деле это почти всегда одни и те же вопросы: 

Эти вопросы не берутся из ниоткуда. Все они нужны, чтобы “прощупать” ваши ценности и понять, насколько они совпадают с ценностями ВУЗа и программы. Вот ключевые аспекты, которые нужно подчеркивать в письме:

1. В чем и как вы можете быть полезны своей группе;

2. Вашу способность самостоятельно и критически мыслить; 

3. Ваше четкое понимание, что и как вы дальше будете делать с этим образованием;

4. Ваше желание что-то поменять в мире, в своей сфере деятельности, в своей карьере;

5. Ваше умение реалистично строить долгосрочные планы.

I would like to share my thoughts regarding personal and career objectives and why I urge to be a part of the Executive MBA in INSEAD. 

My story* 

To begin with, I believe it is reasonable to say a few words about me and my background. I am 32 years old now and I currently work as a Digital & Tech Strategy Manager in Diablo Headquarters in Rotterdam. For the moment I have 15 years of experience, mainly in Finance, Consulting, and Project Management in multinational corporations, out of which I have managed teams for more than 6 years. Though I was born in a small village in the south of Russia, I had an exciting journey which led me to a leadership position in a global FMCG company. Having worked for 11 years for Diablo, I have now made up my mind to embrace a new challenge and make yet another step in my personal and professional development. 

There are several reasons as to why I believe leaving my job, taking a sabbatical, and going through an EMBA in Paris are the best choices for me now.

First and foremost, I really feel the great need for a change in my career path. Working for a fantastic international company was very exciting, but I understood that I have learnt as much as I could from this specific corporate culture, these processes and surroundings. Even though there are still some career growth options, I honestly feel that trying something new with different employers and/or markets will be revitalising for me right now.

Second, even though I have been always working with very diverse intercultural teams throughout my career, I have come to the conclusion that my horizons have narrowed down. Working in one and the same industry and company made me very confused about further career paths and opportunities. So, even though I badly want a change, I am still not sure which exact industry or corporate culture to choose, because I simply do not know many. My passionate desire to take an EMBA with like-minded people from other backgrounds comes from a perspective that is limited in a way, and I would love to hear as much as possible about the professional world beyond FMCG.

Third, I do want to grow not only professionally and intellectually, but also financially. I do recognize I have certain gaps in my professional knowledge that may become an obstacle for my further growth. So, I thought it would be a sound idea to combine the time of reflection about my future and the EMBA learning experience, to make sure I am fully equipped for my future challenges. It is important to me to continue growing financially, and I want to be sure I have a solid foundation for it.

Last but not least, I have gone through some rather serious emotional turbulence due to the war that my country has started. Throughout these 17 months, I have been invited several times to work at Russian companies at a very high position and with excellent financial compensation. My answer was a clear and immediate “no”, because I felt that I belonged here, with the European culture, values, and moral choices. Therefore, I have grown absolutely confident I want to obtain a European degree in a vivid European city to continue my development here. 

Considering my doubts about a new industry to proceed in, I can say I have a clear vision that consists of 2 important elements.

The first one is about becoming a CFO within 3-4 years, as I believe this is very doable in case that I update my skills and choose a company where I will feel the drive to move forward. I have always admired the challenges of the CFO’s position, and in a new company I will do my best to achieve this aspiration.

The second one is that I would like to be in the middle of major transformations, so I am not interested in a stable and non-dynamic business. As a middle manager, I went through several major transformations in my company and I truly enjoyed initiating, organising, and leading those changes. So it's essential for me to acquire an ability to transform big processes in a way that they are ready for the complex challenges and can thrive in the long-term, creating value and decreasing stress as much as possible to their people, systems, and broader stakeholders. 

As for my personal situation, I have recently married and I couldn’t be happier than I am now. Among the things that my wife and I plan will be having kids and doing up the house that we have recently purchased.

I currently also support my mother and my sister’s family, who are still in Russia, and struggle quite a lot. I do hope that I will be able to continue providing them with my financial and emotional support. Another thing I see as an ambitious goal is to be there for my teenage niece with her interest in studying abroad – I do wish for her to come to Europe and start her career here.

Furthermore, I hope to increase the amount of time I devote to volunteering, because during my corporate career the schedule allowed me to only support small community activities, but I feel the desire to contribute more to the society and hope to be helpful beyond my workplace. 

I have had the pleasure of communicating with the graduates of INSEAD Paris, and they have shared with me how their professional and personal life has changed after their experience at the school. So, I am pretty confident that my goals stated above can be achieved through academic and practical knowledge I get as well as through a wide new network I will be happy to make.

I have examined the program and have since come to the conclusion that it perfectly suits my expectations and aligns with the gaps I want to fill in my skill set. The communication with graduates has also strengthened my belief that alumni are a circle of engaged, impactful, and well-versed people: the kind of network I am dreaming of. I also particularly liked the coaching and personal development programme available in INSEAD Paris, which I have never had before. 

The task of analysing the options for my business education was taken very seriously by me. I was sure that I needed a business school, not any other development option, for the reasons mentioned above. Thus, I divided the whole process into 3 steps. First, I considered a long list of European business institutions that were interesting to me according to a wide range of criteria I had selected. I organised a short list of the best options. Second, I drafted a proper cost-benefit analysis of the schools in the short list and chose my personal top priorities that were the most balanced for me. Later, I travelled to Paris and Berlin (the cities of the top schools) and talked to graduates, trying to sense the vibe of the city and the spirit of the alumni. My choice was obvious in the end, as I felt a perfect match both with the city and the school graduates. 

To conclude, I would like to say that my drive for change now gives me a lot of energy. I have no doubts that the knowledge, skills, insights, and networking to be gained here combined with my individual experience will make an impact both on my life and the companies I will work for and the society I’ll live in. 

My intention to study Public Administration at ESMT is twofold. Working at Rusnano, a Russian state-established and funded company, I have both short-term and long-term reasons to broaden my international exposure in public policy. 

First, my long-term dream is to contribute to making Russia’s public policy more future-oriented. I deeply believe that the ongoing technological revolution is both a challenge and an opportunity for policy makers across the globe, including those in my homeland. It is my generation of Russian people that has to decide how to address this challenge, and to harness these opportunities. 

Disruptive technologies such as artificial intelligence and big data provide previously unseen opportunities for authoritarian regimes to create dystopian surveillance systems. Cyberattacks are becoming the top global security issue. But the dark side of a technological revolution is not an inevitable future – it is a matter of choice. The same technologies could become a tool, not for espionage and oppression, but for a better quality of governance, and for a more sustainable economy. I hope that studying at ESMT could help me to contribute to this very kind of pivot in Russian public policy.

With regard to my short term motivation, I see an executive MPA as a tool to upgrade my own managerial skills. I also consider this programme the best option to accumulate the best practices from the most advanced European economies such as Germany, Switzerland, the Netherlands, and Nordic countries. 

As I mentioned before, the company I currently work at is not just a technological company. Rusnano invests directly and through indirect funds into all major knowledge-based areas where nanotechnology is widely implemented: electronics, optics, telecom, classic and renewable energy, healthcare and biotechnology, materials and metallurgy, engineering and chemistry, which is much more of value to me. My role in Rusnano is to design and implement policy measures supporting startups and technological entrepreneurship. Together with my colleagues I am responsible for the public-private program, which is the backbone of the country’s innovation policy – Infrastructure and Educational Programs Initiative. This is the program supporting fast growing hi-tech companies in the selected breakthrough areas such as digital healthcare, autonomous vehicles, smart grids, and advanced manufacturing.

What matters to me is that this program is gradually pushing Russia’s technology regulation to a more future-oriented approach, at least in the selected hi-tech areas within which it operates. In other words, I see it as a first step on a long path to a future, better public policy. Therefore, by taking an Executive MPA, I make my personal second step. I am bringing forward my sincere desire to enrich the efforts we are making in Rusnano by the best European solutions in policy making. I also intend to learn how to become a stakeholder in this regard, and see the potential in becoming a Russian representative, helping to shape these new policies at an international level. 

To give an example, recently my team has designed policy recommendations for regional administrations on how to nurture local entrepreneurship communities. These recommendations were implemented in several Ural regions, which are extremely rich in natural resources but lack human capital. We convinced local authorities to reallocate resources into the development of universities and business incubators. To a person outside the Russian context, this does not sound like a groundbreaking strategy, but I do see it as a huge step forward. Previously, rent incomes were mostly invested in hard infrastructure (e.g. equipment, new office buildings, etc.). However, now more and more local administrators realise the importance of the so-called soft infrastructure. This shift became possible partly thanks to our work.  

Taking this into account, I already see significant results changing the economic climate of my country, but I also realistically assess the level of knowledge and networking required to proceed in similar directions. From this point of view, a degree from an EMPA program will strengthen my capacity to level up these efforts.

ESMT has strong roots in European business and European policy making, which I consider to be the best environment to make the leap I want. Many European countries are at the forefront of innovation, and what is especially important, at the forefront of responsible innovation. For instance, the General Data Protection Regulation accepted by the European Union last year was perceived with a sort of sceptic irony in Russia. The background for this perception is, among all, specific cultural differences. GDPR sets a priority of personal data privacy, and restricts corporations in their actions. To my mind, GDPR is an example of responsible policy making when digital technologies are used to protect social structure, rather than to disrupt it. Thus, this is exactly what I am looking forward to encouraging in Russia, once I get a deeper understanding of European policy-making after the course.

To conclude, I hope to convert the skills, insights, and networking gained at ESMT combined with practical experience into an instrument for reshaping public policy in my own country, either through the semi-governmental structures from the inside or through the entrepreneurial initiatives from the outside. I hope that the global technological shifts and scientific breakthroughs form the best background for such an activity. 

I would like to finish my motivation letter with a quote from a famous Russian physicist, a Nobel laureate, and a human rights activist, Andrei Sakharov. He spoke about the role of scientific progress in global politics: “Scientists should be able to look at things from a panhuman, universal position – higher than selfish interests of “their” country and “their” people, higher than prejudices of “their” social system and its ideology.”  Though his quote was about nuclear physics, I would add that in the 21st century it becomes relevant to all kinds of applied research and technologies – genetic engineering, autonomous robotics, artificial intelligence, etc.  I am convinced that such a responsible, “panhuman” approach could be implemented by means of proper global regulatory framework for science and innovation. Only those policies that put the public good in the centre could secure the positive role of the future technological progress. I hope that at ESMT, I could learn to design these very kinds of policies.  

Dear Professor Simons,

My name is Alevtina Kokoshnik. I am writing to you regarding the fellowship position in the context of Johns Hopkins Clinical Research School, “Rare diseases of the immune system – from pathophysiology to new therapies.”

I graduated from the top Russian University – the Lomonosov Moscow State University, Faculty of Fundamental Medicine. During the last two years at university, I became interested in clinical immunology and processes underlying symptoms of immunological disorders. My academic excellence and interest in the subject helped me graduate with a Diploma with Honours and obtain a fellowship in immunology in the most prestigious Centre in Russia – the Clinical Center for Pediatric Hematology, Oncology, and Immunology. I worked hard to prove myself as a valuable specialist, and, after finishing the fellowship, I was one of only a few offered a permanent job position in the Department of Clinical Immunology.   

My work in the Department of Clinical Immunology allowed me to solidify my academic knowledge with extensive clinical practice of treating patients with primary immunodeficiencies. It also convinced me that there is a significant part of immunological science that requires further investigation. Therefore, in parallel with clinical work, I continued improving my scientific background by attending a course of theoretical immunology as well as writing articles (one of them has been already published, another one is in progress).  

I am currently leading a project on XIAP deficiency, and I had a chance to report the preliminary results of the study at the II International Primary Immunodeficiencies Congress in Budapest, in 2017. I am now doing my best to continue my education by attending international immunology schools, such as the Winter School Workshop for Advances in Primary Immunodeficiency in Windsor, the UK, and the II International Summer School on Primary Immunodeficiencies in Moscow, Russia. I also look forward to attending the 17th ESID meeting, where my abstract has been accepted. Having had this experience in the EU, I am especially interested in broadening my understandings within the US system, bringing on board both Russian and European experiences.

I am confident that my clinician experience, academic interest, and passion for innovations will make me a suitable candidate for this fellowship position. Thank you for your time and attention. Please, find attached my CV and letters of recommendation. Any further documents may be provided upon request.

Sincerely yours,
Alevtina Kokoshnik

Dear Sir/Madam,

I am writing to express my persistent and sincere desire to join the Programme “Global Governance and Ethics” at UCL. In the following statement I will explain why I consider myself to be a suitable candidate for this programme and how my qualifications will contribute to your programme.

I am a recent graduate of the Moscow State Institute of International Relations (MGIMO-University) – the most renowned and prestigious political and social sciences university in Russia. Upon acquiring my Diploma with Honours, I took a gap year in order to actively determine which of my fields of interest should be my focus in moving forward. I was truly amazed at the list of courses offered by your programme at UCL. They greatly coincide with the fields which I delved into during this gap year because of my sound desire to continue academic development even in the absence of formal classes. To back up my professional development this year, I took an online course through Princeton University – “Practical Ethics” by Peter Singer and the Georgetown University online course “Globalization’s Winners and Losers”. That is why, I could hardly find something more exciting and relevant to me than this particular programme, which professionally combines the two fields of my current major interest – Globalization and Ethics. 

As for the programme’s content, I do believe that someone who strives to be a new global leader should consider the great impact of global high-level decisions on the society and all its members – that is why the courses Global Ethics as well Geopolitics and Globalization are so appealing to me. My encounters with the Western and Eastern spheres have proven to me the need for broader and, eventually, inevitable exposure to multicultural values of practically every single organisation. That is why, Global Public Policy and Public Management are now in the field of my academic interest as well.

Having lived and acquired experiences both in an Asian Country (South Korea) and America (USA, California, Silicon Valley), and originally coming from Russia – the “Heartland” in the term of Huntington, I wish to widen my scope and embrace a unique British experience. I am especially excited about studying in the UK, as it will provide me with a chance to get to know a completely new educational environment and in the long run, hopefully, let me bridge Eastern and Western cultures in the future. Equally important is the UCL academic tradition, epitomised by the freedom of debate and liberty to challenge, which I am looking forward to exploring and incorporating in my future work in Russia. I see this degree as a way for me to finally experience the entire Euro-Atlantic area “from Vancouver to Vladivostok”.

Speaking of my choice of the programme, I have to admit that in my training as a diplomat I realise how much Russia lacks true global outreach and involvement, despite its numerous diplomatic institutions abroad. Inside Russia, both civil actors and the government stay ignorant of the incredible internationalisation that has been occurring in recent decades. As a person exposed to these challenges and working actively to involve Russian citizens in a global network (through my training in the fields of education and international communications, and through translation experiences and academic publications alongside high-level research projects promoting the best foreign practices), I endeavour to understand how we should manage different aspects of global governance and how national and international institutions can be affected by domestic policies. 

As far as my academic background is concerned, first and foremost, I am convinced that I am able to contribute to the studying process because my respective experiences and achievements very well match the scope of topics reflected in the syllabus – my in-depth interest in Philosophy led me from twice winning the bronze medal at the International Philosophy Olympiad to serving as a member of the International Jury at this Olympiad and creating courses in Philosophy and Ethics for families with children aged 5-17. In close cooperation with the Moscow State University and several foreign institutions, I am doing my best as an ambassador of ethical education for children in Russia. Promoting ethical approaches in political dimensions in my politics-related publications and at international Models United Nations in more than 20 different cities in Europe and Asia, I am now even more motivated to pursue work in this field with the help of your programme. 

To touch upon some of my professional achievements, I have been awarded a full merit-based fee waiver at my university and several top governmental studentships for the whole duration of my studies, after which I attracted the attention of the experts of the Agency for Strategic Initiatives of the President of the Russian Federation who were also responsible for the scholarships’ selection processes. At the age of eighteen I was offered the opportunity to cooperate with the Agency on several brainstorming sessions for the top Russian businessmen and politicians (including the President) and I turned out to be the youngest person creating methodology for those analytical brainstorming sessions with some exceptional world-class specialists on Global Education in Russia. As a volunteer, I later organised a number of complicated events in a very unfriendly and turbulent environment; for example, a large-scale session for 400 experts dedicated to forecasting the future of Russian and Global education. I was also honoured to lead numerous international projects for private companies and governmental organisations as an expert in intercultural communications – starting from International Philosophy Conferences in South Korea up to International Business Forums in Germany and Presidential Elections in Russia. The combination of my linguistic skills and management expertise acquired through internships, training at the UN headquarters in Vienna and Geneva, and volunteer activities allowed me to supervise the aforementioned projects while working head-to-head with established professionals.

Making a very conscious decision about my prospective degree, I realised that the Global Governance and Ethics Programme will be a perfect match for my career expectations.

In the short term, once I graduate I aspire to utilise my new understanding through global education projects both in Russia and abroad, preferably in the form of cutting edge educational startups aimed at training young professionals with profound understanding of globalisation processes and international institutions activity. People possessing this vital, cross-disciplinary knowledge are a key factor for successful and ethical management of global institutions and their cooperation with national institutions. This will not only fulfil my academic quest but will also serve as an impetus to my developing an overall educational philosophy of the globalised twenty-first century, which I have already started to do by being involved in numerous international, national, and private educational projects. 

In the middle term, I would like to come up with my own initiative of a Russian organisation, assisting private businesses or NGOs to start acting on the global arena – regardless whether this is launching products on the international market or joining cross-cultural civic collaboration. Thus, it is not only my desire to meet the demands of the emerging post-industrial society and the new challenging array of development tracks, but my personal high ambition is to be well aware of this society, be able to analyse and comprehend it and, moreover, be skilful enough to consult the governmental or non-governmental actors in this eternally challenging landscape. Fully recognising that global changes start with grassroots and recollecting my existing extended international and Russian contacts, this will be an unparalleled opportunity to fully benefit from establishing new contacts and creating a network for my long-term plans. 

In the long run, I hope to convert the analytical skills learned at UCL combined with practical experience into an instrument for reconstructing policies in my own country – either through the governmental structures from the inside or through the civil societies from the outside. In most cases completely isolated from global trends, Russian policy makers one day shall inevitably realise the need to adapt to the new reality of globalising society. To assist decision-makers in this transition I am looking forward to establishing a global network of like-minded people who also understand the increasingly multicultural character of new global social shifts and are ready to wisely influence the government to pursue more global-oriented policies (especially in dealing with civil societies). 

I am socially open and will happily make my contribution to a truly vibrant cohort of UCL students, because I am committed to a belief that you can only enhance in Global studies by working in an international environment through multicultural and professional enrichment. 

To conclude, I would like to share a small piece of my own globalisation story. I remember that at the age of twelve I was, as far as I can recall, the very first child in my class in a provincial city in Russia to hear the word “globalisation”. I deemed this word to be so meaningful and at the same time attractive that I spent several days in the school library trying to find out its actual definition. My small research was so thrilling and inspiring that I spoke about this wide-scale phenomenon non-stop and in several days some of my classmates finally asked me to present the results of my research. I was so fascinated with my findings and pleased by their request that I basically delivered a full scale lecture in front of other kids. This childhood recollection assures that two of my passions – globalisation and education – have been with me since childhood and I sincerely hope that through this programme I can make my aspirations come true. 

Yours faithfully,

Kristina Kashfullina

I have devoted the last 10 years of my life spreading the knowledge and practice of traditional cultures to modern urban societies. The given fact is that we are losing the diversity and beauty of traditional arts, crafts and sports, thus becoming less connected to previous generations (UNESCO, 2019, “Playing unfair game: a global forgotten tradition”). A substantial component of this issue is the lack of awareness about traditional sports in highly urbanised communities, especially in the Global North.

For 10 years of my work within management positions in the Russian Lapta Foundation (the organisation promoting the traditional Russian game called Lapta), we've raised the position of the country in the global traditional sports medals ranking from the 62nd (Cyprus Competition 2013) to the 4th (Havana, 2018). When Russia joined the Traditional Sports Movement in 2012, only 8% of school children had some idea of traditional sports, we had fewer than 500 qualified traditional sports experts and had 0% of Traditional Sports Movement brand recognition. By 2021, the situation had changed dramatically, as 29% of graduates have been regularly playing Lapta and Babki, we achieved 40% brand recognition, 25K competitors annually, 14K experts in network, 1 million school children attended competitions, more than 180 companies became partners and sponsors of the movement.

I have always shared the Traditional Sports Movement vision of "Empowering every modern person with the energy of traditional sports". I believe that people from urban modern communities, who have no idea about traditional sports, could gain so much from getting in touch with their traditional culture. Firstly, I was responsible for the creation of this movement in Russia (in 2012-2016). Then, I took a year off to study at Chicago Booth University as part of the Olympics Movement Programme, to bring more international perspective into my practice. 

After my graduation in 2017, I was appointed as a National Representative to the Traditional Sports Movement. In order to draw attention to the problem of traditional sports, in 2019 I headed the largest conference in the history of Lapta Foundation and Traditional Sports Federation, attracted 1,000+ participants and brought 60 top speakers on this matter to Vladivostok, including Mr. Oyko Yoko. Now, for ethical reasons, I live in Turkey and I cannot continue my activities in Russia, but I’ve learnt a lot from this experience. 

Finally, in 2019, I was elected to the Board of Directors of Traditional Sports International by delegates from 85 countries. As a Board member responsible for strategic development, I have always focused on projects that attract additional attention and recognition to unprivileged young city dwellers from developing countries. In Traditional Sports Movement we have been supporting such teenagers and I personally implemented several projects emphasising the importance of traditional sports for their social integration. For instance, 30 changemakers from 8 countries in 2021 developed and implemented 9 projects of traditional sports development for unprivileged youth under my direct supervision, which directly impacted 40K youngsters

I believe that the MBA at LSB will allow me to bring knowledge and practices from business to the non-profit sector and in the future bring even more benefits to non-commercial international educational and sports organisations around the world.

Despite significant progress in this area, the top management of non-profit organisations in innovative education and sports development remains predominantly male. Right now, I am the only woman on the Board of the Traditional Sports Futures Foundation. Of the 8 members of the Board of Traditional Sports Federation (TSF), there were only two of us, female leaders. In 2019, when I was elected to the Board of TSF, all my competitors were men. I became the first woman from the post-Soviet countries to be elected to the Board in the more-than-70-year history of the movement, and the first to occupy this position under 40 (I was 37 years old at the time of the election). Despite this success, I’ve always remembered where I come from and I have always had great respect for all professionals, and especially caring, passionate women leaders, who helped me on my way. 

I also have seen it as my goal to help other girls build a career. In the field of traditional sports development, as a National Representative (from April 2017 to March 2022), I have always especially supported girls who experienced pressure competing in traditionally "male" sports. For instance, Marfusha Tsaregorohova, who in 2020 became the Traditional Sports Competition ambassador in Australia (the first girl becoming an ambassador in the history of the movement). It’s the job of a National Representative to support the contestants, but the case of Marfusha was special to me, since 18 years ago I was a young female leader and a Lapta lover as well. In the small industrial city of Berezniki, I dreamt of being able to bring a big change in the world of sports. Since I started with traditional and amateur sports myself, before changing my field to engineering and then management, I have always believed that a woman has the right to choose any activity. 

That's why, I specifically supported the #heforshe movement within the Traditional Sports Movement and I have always followed the gender balance principle in my department. As part of my research publications, I have always highlighted the importance of diversity, and inclusion, which can be presented differently in various sports, but equal rights for girls in the traditional sports world have always been critical to me. With the new knowledge and experience gained at LBS, I wish to continue supporting girls from various countries even more effectively (especially in traditional sports in which girls still face prejudice) in whatever international non-profit organisation I work in the future.

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