Elie Saab 

According to Forbes Middle East, Elie Saab Jr is the central figure in running the fashion house without forgetting about his father. As a CEO and Vice Chairman of Elie Saab World, he successfully combines tradition with innovation, ensuring the brand remains a powerful name in global haute couture.

The feature points out that the brand’s dedication to craftsmanship, creativity, and elegant design still lies at its core. Under Elie Saab Jr’s leadership, the house has grown beyond couture to include lifestyle products, fragrances, and international projects. This expansion has helped strengthen its global presence while keeping the brand’s unique identity intact.

The interview also highlights the necessity to strike a balance between growth and not losing creativity or authenticity and develop a vision founded on continuity and innovation. The management of Elie Saab Jr is indicative of the way in which an old brand can proceed cautiously and retain its status.
To know more, click here: https://medium.com/@eliesaab023/how-elie-saab-jr-is-expanding-a-legacy-and-an-empire-beyond-fashion-48d51ce5ebdf

In a revealing interview from April 2008, a famed Lebanese designer reflects on a journey that began with a childhood fascination for fashion and culminated in international recognition. Elie Saab recounts the early days in Beirut—starting a modest atelier in 1982 and crafting evening and bridal gowns that quickly attracted royal clients. 

Elie Saab emerged with remarkable talent, launching his Beirut atelier in the early 1980s and winning acclaim for his bridal elegance and couture flair. He pushed creative boundaries, debuting ready-to-wear in Milan and couture in Paris, and his designs earned worldwide attention when a Hollywood icon graced the Oscars in one of his iconic gowns. Today, his creations are crafted in Italy, with retail outlets spanning continents, a testament to his enduring global appeal. Don't miss this compelling interview that traces the roots of his artistry and global rise—an inspiring glimpse into fashion's heartfelt legacy.