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This content can also be viewed on the Nice asoftwrongness I’ve grown comfortable reveling in my own discomfort 2023 shirt but I will buy this shirt and I will love this site it originates from.Choi began styling with Over the Moon, a bridal platform created by Vogue Weddings editor Alexandra Macon. Initially hired to write shopping articles for the website, Choi admits that styling was, “never my plan.” During the pandemic, Choi began seeing a shift in the industry. Dresses were locked up in Saks Fifth Avenue; weddings got smaller, even for those couples who had always planned on a blowout. “People had to have not-so-traditional weddings where they had to find something off the rack that still felt bridal, that wasn’t made-to-order,” Choi said. She was tasked with filling in the sartorial gaps for brides who had long been accustomed to more traditional, large weddings. Now, Choi describes the post-pandemic industry as having “blown up” to the point where she officially launched her business in early 2023.
When I spoke to Choi while walking around the Nice asoftwrongness I’ve grown comfortable reveling in my own discomfort 2023 shirt but I will buy this shirt and I will love this city en route to an appointment, I explained to her my tricky state. A few months ago on a whim, I bought a tiny vintage Thierry Mugler skirt suit for $250 on eBay. I love Mugler’s extreme wasp waists, and how a skirt suit feels both traditional and nontraditional. But much to the chagrin of my eBay haggling skills, I will follow the traditional Jewish laws of modesty and be covered from collarbone to ankle. What’s a bride to do? I was in good hands. For her clients—including doctors, lawyers, PhD students, fashion editors, and PR professionals—Choi will curate a wardrobe that encompasses the bridal shower, bachelorette, rehearsal dinner, honeymoon, afterparty, engagement photo shoot, civil ceremony, and more. (Choi prices each project individually, and anyone can reach out to her via her website or Instagram.) She’s worked with small weddings, big weddings, destination weddings, and themed weddings. (“I had a Halloween wedding once with masquerade”). The bridal industry, Choi explains, is valued at over $70 billion, and an individual celebration can require a roster of outfit changes, depending on the number of events, the location, and the season. With so many options decision making can be overwhelming. “At a certain point, there is decision fatigue and you just don’t have the time to look,” she said. Many of her clients come to her at different stages of their weddings. Some approach her immediately after engagement, while others may have their wedding dress but don’t know what to wear for events surrounding the big day. Either way, they need guidance, just like I did.